Wine Australia is investing in improvements to the Australian Tourism Data Warehouse (ATDW) national online platform to develop wine-related functionality and help wineries more effectively market their businesses and increase their online exposure through tourism distribution networks.

The initiative, supported by the Australian Government’s Export and Regional Wine Support Package (the $50m Package), is targeted at attracting more international tourists to Australia’s wine regions and growing wine exports.

New wine-related features have recently been added to the existing food and drink category to promote cellar doors and experiences.  Additional features will be rolled out in the coming months.

Webinar briefings for wine producers

Australian Tourism Export Council (ATEC) will be running webinar briefings about listing in the Australian Tourism Data Warehouse (ATDW) for Australian wine producers, with a representative from each relevant State Tourism Organisation.

Sessions include:

• an introduction to ATDW and ATDW-Online
• new wine related features and ATDW listing eligibility criteria
• benefits of listing and the quality assurance process including the updating requirements of listings
• any associated costs
• how to create and update a listing
• image and video content requirements; and
• best practice guidelines for creating compelling content

A special session for wine associations to learn about listing, creating journeys and events and what’s required of an administrator for ATDW will be run on Tuesday 15 September 2020. 

Please register for the webinar that is most relevant to your business.