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ATEC Bulletin 02.02.2021

Tuesday 02, Feb 2021
In this edition: from the managing director's desk | Advocacy driven focus | Pre-budget submission | ATEC’s Industry Pulse survey | What’s on in 2021 | Southern Queensland Inbound Workshop 2021 | Road to Recovery | Welcome new members & Membership renewals

Dear valued member and industry stakeholder,
Welcome back to ATEC’s ongoing member Bulletin – the first edition for 2021! Whilst we are optimistic about the opportunities for true recovery that 2021 can deliver our industry,  we’re a year on from the shutdown of our international borders and we continue to hold grave concerns about business survival while the pandemic keeps our sector firmly on its knees. We know that this next quarter will be critical for many businesses that are reliant on international travellers for their livelihood and as the 31 March creeps ever closer, we’re working hard behind the scenes to push for ongoing support for our industry.
Last week we wrote to the Treasurer, as did many of our partner industry associations within the Australian Chamber - Tourism (ACCI) to present a proposal for ongoing support once JobKeeper winds down.  Our collective and united voice and messaging has been the result of several weeks of industry collaboration which has demonstrated to government that we stand as one when it comes to industry survival. You can read our letter to the Treasurer here. We also distributed a media release backing this up yesterday and will launch a social media campaign in the coming days to elevate our message for support of our sector post Jobkeeper: keep an eye out for the campaign – I’d encourage you all to jump on board, share tiles and tell your own story via the campaign.
We’re also putting the finishing touches to our updated pre-budget submission - our fourth for the year – which headlines essential ongoing support here and now, a need for a comprehensive restart strategy and policy settings that will drive growth. We will share our submission once it’s lodged via our website.
Thanks to the enormous number of members that contributed to our Industry Pulse survey last month – we were keen to gauge the current state of play in your businesses and the results, whilst of course concerning, have helped us enormously as we tell our story to government – all underpinned by the facts directly from the coalface. Some of the top line findings from the survey are in the Industry Pulse article in this edition of the Bulletin.
Whilst 2021 is just starting to gain momentum, we know it’s going to be a very challenging first couple of quarters, hence our discussions with government seeking ongoing support post the end of Jobkeeper.  We can’t wait to be talking with certainty about recovery and we’re planning for that too: but for now, our energies are firmly on the here and now.
Take care and stay safe – thinking of all our friends and colleagues in WA this week…

Peter Shelley
Managing Director 

During the holiday season, the wheels were still turning on the advocacy front, with several high level meetings between ACCI and ATEC, along with other partner organisations held to explore and develop a consistently supported ongoing support measure for industry.  The measures are underpinned by several key principles including:
  • A need for certainty in the way state & territory governments respond to COVID cases in accordance with the national framework; 
  • a clear path to reopening international travel that appropriately manages the health risk, and
  • effective roll out of vaccine and as a consequence easing of restrictions.

Any financial support beyond March 2021 is targeted to those businesses:
  • that were successful economic contributors and job generators prior to COVID;
  • that as a result of government restrictions and through no fault of their own are still being significantly impacted, and
  • which would be of high value to the economic opportunities that arise as Australia and the world come out of the crisis - in other words we are preserving future jobs.
ATEC subsequently crafted a letter to the Treasurer and Minister Tehan which set out the need for ongoing assistance for tourism, supported by the findings of ATEC’s Industry Pulse survey.

Pre-budget submission

ATEC’s PBS will be lodged this week and will focus on a three-tiered pathway to tourism’s return: 
  • immediate and ongoing support measures whilst international borders remain closed; 
  • tourism recovery fund to drive demand via Tourism Australia, capability building, labour force initiatives and international competitiveness; and
  • policy settings that drive growth like EMDG and visa fees.

ATEC’s Industry Pulse survey

A big thank you to the many members who completed the ‘post Jobkeeper’ survey. Key findings have ensured ATEC can accurately articulate industry’s plight to government as we advocate for continued support until borders reopen to international travellers. Key headline findings from buyer and sellers tell us:

  • Less than 20% of business has been replaced by domestic travel
  • 60% of seller businesses are operating at less that 50% capacity with 95% of buyers operating at less than 10% of 2019 capacity.
  • 55% of seller businesses and 80% of ITO’s will not survive past September without some kind of government support 

What’s on in 2021 

2021 is here and the team at ATEC are excited to continue to deliver great engagement and educational opportunities to the industry. This year, we will be bringing you virtual and in-person networking opportunities, new and exciting educational programs and our virtual events including a new national B2B event program and the ‘Beyond the Barrel’ Food & Wine Tourism Conference. We will also continue to deliver the highly praised ‘Road to Recovery’ weekly webinar series and much much more. Be sure to visit our website and check out what’s in store for 2021 or get in touch with a member of the team anytime.

Southern Queensland Inbound Workshop 2021

ATEC will kick off the 2021 event calendar with the Southern Queensland Inbound Workshop in March. This SOLD OUT event will bring together over 50 Buyers and 50 Sellers and will focus on showcasing new products and the diverse regions of Southern Queensland. This year the event will be delivered in a virtual format and include B2B meetings, RTO presentations, An update from TEQ and ATEC and much more across 3 days. This event has now closed for registration, however if you need further information, please get in touch with our SQLD Branch Manager Don Jolly directly. 

‘Resetting and Redesigning for 2021 and beyond’ (37)

Join us on the first Road to Recovery of 2021, as Ali Uren the Founder and CEO of KiikStart shares with us the processes to uncover the opportunities to innovate in your business and then how to reset and redesign for future disruption and prosperity. Ali has worked alongside over 2000 businesses and individuals in her 15 year career to achieve real, measurable outcomes and co- design the resources, processes and systems that have the highest, positive impact for their businesses.

Thursday 4th February, 2.00pm AEDT click here to secure your spot!

Welcome new members

We are delighted to welcome the following new members to the ATEC family:

AKW Tours (Associate Buyer, STH QLD), Australia In Style (Associate Seller, NSW), Dave’s Travel Group (Associate Seller, NSW), Doubletree by Hilton Cairns (Extra Location Seller, NTH QLD), Dream Tours and Incentives Management Pty Ltd (Associate Buyer, VIC), Elsewhere Travel Pty Ltd (Associate Buyer, NSW), Hilton Cairns (Major Seller, NTH QLD) & Student Horizons (Associate Buyer, STH QLD).

Keen to join the ATEC family? We’re giving industry a 25% discount on all new member fees plus you can now join online making it even more efficient and user-friendly. Get in touch with our ATEC membership team today.

Membership renewals

We have been so encouraged by the number of members who’d chosen to renew in January that have completed their renewal. It’s a testament to this industry that in times like these, we do need to band together and stay connected.  If you haven’t processed your renewal, then it’s not too late: we will keep the renewals open until 14 Feb – but please note that after that, you’ll need to submit an application form and you’ll lose your 50% discount….click here to get in touch with the membership team.