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With our inbound industry closely watching the performance of major markets during the course of 2019, there are measures the federal government must urgently undertake to support our industry. An election promise for an industry relevant visa benchmarking study, an initiative requested by ATEC, is yet to commence and we continue to wait the finalisation of the Beyond 2020 National Tourism Strategy - two pivotal ways the government can move to help navigate a new tourism landscape.
There’s no doubt global economic and political instability is changing our marketplace and ATEC continues to elevate issues in a number of industry forums. A recent opportunity where ATEC provided a presentation at the South African inbound tourism conference highlighted three observations. Both Australia and South Africa have an impressive offering of high quality tourism experiences; the challenge of industry sustainability (including business, community and environment) is a priority agenda within the South African industry and thirdly, the constructive collaboration between industry and government experienced here is sadly not replicated in South Africa, creating real challenges for industry growth – the grass is not always greener…
Our collaborative approach between industry and government was displayed at the recent ACCI breakfast which featured a presentation by the Federal Minister for Tourism, The Hon. Simon Birmingham, Phillipa Harrison, Acting Managing Director of Tourism Australia and ATEC representing the view of the inbound industry across a range of issues including the current marketing challenge, visa benchmarking, maximising the World T20 Cricket Cup opportunity, plus insights into how to grow the working holiday maker sector – an informative and constructive discussion.
Meanwhile, we have some great momentum running through the veins of ATEC again this year with registrations for Meeting Place taking place in Brisbane Nov 25-27 passing the 350 mark this week, plus the launch of the fifth series of ELITE, ATEC’s emerging leader program which has again been oversubscribed...looking forward to the graduation celebration at Meeting Place!
All the best,